5 Most Important SEO Factors to Rank Higher on Google in 2019 | For Canadian Residents

 I have curated this content for Toronto Residents and business owner. Yes, there are over 200 search ranking factors. But do you really think they are all equally important? Likely not! Not at least in 2019 when the focus has shifted to users’ experience for Google.

So, while you should definitely spread your attention end-to-end, there are a few SEO factors that demand most of your time and energy.

Here are the 5 most important search engine ranking factors that will help you rank higher on Google this year:

Quality Content

You know this was coming. If you are to rank higher on SERP, you need good-quality contents on your website. Of course, the definition of “quality” is ambiguous. However, here are some common features of good-quality content:

• They are not stuffed with keywords.
• They include LSI keywords.
• They use a natural tone.
• They are long-form and intensive.
• They are structured well.
• They focus on the topic and not keywords.
• They aim to solve problems.
• They have proper Call-To-Action (CTA).

Click-through rate (CTR) 

For many, it has always been contentious whether CTR is really a Google ranking factor or not. However, today, it’s clearer than ever. Google uses CTR metric to identify the quality and brand value of websites.

If a website is ranking high but it isn’t getting clicked on, it’s a clear indication that people don’t want to see it at the top. Google will eventually demote it.

So, start focusing on improving your click-through rate.

Bounce Rate

Bounce rate is another metric that reflects users’ experience. If it’s high, it shows that visitors didn’t really like on-page content that’s why they left the website. If it’s low, vice versa.

Improve your bounce rate. Create high-quality copies. Ace your internal link building game. Make sure your website design and structure are good.

Mobile Friendliness 

With Google rolling out mobile-first indexing last year, this is very, very important now. Make sure your website is mobile-friendly.

Its design should be responsive to small screens. From navigations to opt-ins to contents, everything must be effectively optimized for hand-held devices.

Website Speed

47 percent of visitors expect a web page to load in 2 seconds or less. And even a 1-second delay in page load can lead to 11 percent loss in page views.

Do we need to say more why you should obsessively improve the loading speed of your website? Exactly!

Conclusion 

If you work on and around these five SEO factors, you can bet to rank higher on Google in 2019 even for the most competitive keywords. Of course, implementing them is easier said than done. This is why having an SEO Toronto based company by your side is a good idea.

Take your time and do your research thoroughly. You can easily find a good company that offers SEO in Toronto.